AURA was made with the idea that people should fight and strive for their fire in them, its more than just winning, its more than the game, it’s about the fire that lays dormant in all of us. We fight for that fire in us. What that means is, to fight for our dreams, fight for what makes us happy, fight to constantly improve ourselves. Because we believe that fighting for what we believe alongside like-minded people will be able to truly achieve our goals.